Alwany Studio, a provider of arts & crafts tools, epitomizes a seamless union of vibrant colors and modern design, converging with joy and artistic innovation. The visual identity intentionally blends creativity and sophistication, marking a dedication to celebrating individuality through art. At its core, Alwany Studio exudes a joyful spirit that resonates universally among artists.
Earlier in the development process, over fifty iterations have been made to explore the main brandmark, which was aimed to be in a unified visually-dynamic expression in Arabic; putting a high focus on the typography’s quality to be attractive, yet intriguing, non-Arabic readers as well as appreciative by Arabic readers. The main concept of the typography trickled down to the overlapping of each letter in its own primary color.
Upon finalizing the direction of the typography, just as many iterations were ideated for the ‘overlapping’ points between each letter, as well as the look of the logo overall in order to present the brand in the closest way possible to its core personality points. As the brandmark is intended to be a playful expression of primary colors, imparting a sense of depth reflective of the nuanced layers was crucial to highlight graphically in just as an equal level to the primary colors’ presence.
Allowing the blending point between the letters to have its own bold presence, without locking the overall brandmark in outlined boundaries, amplifies the main aim behind Alwany Studio’s message, as these overlapping colors permeate the entirety of the brand’s design, from defined letters, to irregular blobs. The interaction of forms and shades beckons exploration of expansive creative potential, fostering an approachable ambiance.
Inclusive by nature, Alwany Studio extends its welcome to artists of all levels, recognizing that art transcends boundaries. This inclusive philosophy is tangibly embedded in the visible design elements, championing the expansive canvas of human creativity. Across all of the Alwany Studio products packaging designs, a sense of innovation was aimed after to achieve in its sleek, clean, and minimal looks; presenting the products as a technological advancement, in a way, in the form of tools for artists of all ages, including modeling clay targeted primarily at children.
Whimsical paint blobs gracefully traverse the branding, underscoring the uniqueness inherent in each artist's journey. Irregular shapes, bursting with distinct colors, symbolize the diverse shades within the intricate tapestry of creativity. Collectively, they compose a harmonious canvas, symbolizing that art's essence lies not just in the final masterpiece but equally in the enriching process.
Beyond its commercial facet, Alwany Studio stands as a documented realm of artistic expression. It invites individuals to explore the technical nuances and boundless possibilities intrinsic to its products.
start a project or say hello